HNC/HND Digital Content Creation

Course overview

The HNC/HND Digital Content Creation course is a university level course taught by experienced industry professionals, who will work with you evolve and adapt your skills in preparation towards your future career prospects within these ever changing industries. During your studies you will have access to a range of specialist facilities, equipment, staff and workshops including Adobe Creative Suite (Photoshop, Premiere, Illustrator, After Effects, Audition), DSLR Camers, high end cinematic Digital video cameras, Chroma-key and photography studios, portable lighting and mobile sound recording equipment.

This HNC/HND The course is ideal for anybody interested in working in digital marketing or social media, and follows a Digital Design pathway focusing on the creation of digital media content. It focuses on specialist areas including:

CINEMATOGRAPHY, MOTION GRAPHICS AND STILL IMAGE COMPOSITION - utilising cameras & lighting to produce various cinematic and promotional moving image sequences.

NARRATIVE DEVELOPMENT AND VISUAL STORY TELLING – producing planned sequences of still, moving or animated images to convey narrative across platforms.

DIGITAL DESIGN – From brand guidelines to user experience, this area focuses on graphic design projects using key industry relevant software for the creation of brands and ads

MOTION GRAPHIC DESIGN – The production of motion graphics will bring together your composition, movement and graphic design knowledge.

SOCIAL MEDIA MARKETING – As a final project you will be working directly with clients, creating content, tracking insights and engagement and preparing marketing schedules for their next campaign.

PROFESSIONAL WORKING PRACTICES – interpreting and developing productions to client’s briefs and expectations, focusing on web and social media based output.

PROMOTION AND ADVERTISING – This area brings all of your skills together. By the end of the HND you should be fully competent in the creation of still and moving promotional and advertising content, as well as fully confident in the deployment of materials to audience.

What else do I need to know?

You will have access to a range of specialist facilities, equipment, staff and workshops including Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign, After Effects), DSLRs, digital video cameras, Chroma-key and photography studio, portable lighting and mobile sound recording equipment.